Hi, I'm Dan.

I've worked in IT since 2007: fixing things, then planning things, then advising organisations on where technology should take them. These days most of my thinking time goes on AI: what it's good at, what it's quietly doing to us, and how to get the best from it without handing over the bits that make us human.

I also produce stories. For over four years I've produced Death: A Changing Industry, John Adams's podcast about the funeral profession. More than 80 conversations about grief, values and human connection. That's where the Neural Smash thesis was born: in an industry where authenticity is the currency, the human touch is the asset worth protecting.

I write a monthly AI column for Funeral Service Journal, and spoke at the NAFD Conference in 2025.

Neural Smash is my lab. The writing, the frameworks, the experiments. It's pro-AI and sceptical of dependency, in roughly equal measure.

How I write

I use AI the way I tell everyone else to: to think harder, not less. Every piece goes through four stages, and the thinking always goes first.

Based in Shropshire. When I'm not doing this you'll find me DJing, playing in a function band or filming something from a drone.

Talk to Dan